Dr. Pepper

12 Days of LUV

This was a fun one. In partnership with the fine folks at DP, this seasonal contest was held on Instagram and asked SWA followers to post a themed pic for each of the 12 days of Christmas. A unique theme was introduced each day and immediately after each announcement came the flood of UGC. I did all the design/animation, luckily it was someone else's job to sift through the unrelenting avalanche of goofy photos. The video seen above is the winner reel, the final video highlighting the 12 winning photo submissions.